Execution is the only strategy a customer sees
Strategy is important
It helps leaders identify the right gap in the market and create value from there
However 90% of strategy is wasted
Because of poor execution
People are at the root cause
Driven by market volatility, group think, ego and personal agendas
Singular focus on executing strategy is vital
Companies have key projects that determine its market leadership. These include increasing revenue, driving organization transformation, leading innovation, delivering a critical project.
Singular focus on the objective while maintaining agility to lead daily is a vital skill in VUCA times today. It is also a rare skill. Defined plans need not succeed. With rapid changes in market, technology and people preferences there is a need to remain as agile as the market.
Each of these objectives is a stretch and pushes people beyond normal. In such extreme times, how does a leader stay ahead and continue to lead?
A coach can help
By helping leaders remain agile to market and focused on objective
A coach does this by
By helping a leader defining goals sharply, creating early small wins and driving action to small wins and the larger objective. As the plan is executed, the coach works with the executive to demand more from self and team to deliver the goal. The coach acts as a sounding board, a motivator and a challenger during the journey of the goal, helping the company and the executive achieve the same.